Email Marketing Beginners Guide to Successful Email Marketing in 2021
Email Marketing Beginners Guide
Is email marketing dead?
With conversations about all the video, artificial intelligence, virtual reality, and chatbots, it sometimes seems that the email is already coming.
But if you think the email is dead, you’re missing the actual metrics. Actually? Email marketing is still going strong and probably the best possible strategy for growing your business.
Evidence?
Email marketing is still the most influential marketing channel, outpacing social media, SEO, and affiliate marketing. Why is that? With all the excitement about new channels, why is decades-old technology still one of the most effective marketing strategies?
Despite the rise of social media, people use email more than any other platform. After all, what’s the use of marketing to someone who isn’t there?
The data is that most people are in e-mail, and the number is growing every year.
In addition, you own the links in email marketing — you don’t have to worry about algorithm changes that increase your reach.
That’s why creating a successful email marketing campaign is more important than ever.
But there is a problem — most people don’t know how to do this right. (In fact, you’ve probably seen these people in your email inbox.) Today, you’ll learn exactly how to start an email marketing campaign from scratch.
Remember — You’re a Guest in the Inbox
People are full of cuts, sales pitches, and ads wherever they look.
You may think your email is private. But according to the reader, your email is one in a million and not for good.
That’s why it’s important to remember where you are and follow good manners.
Getting into someone’s inbox is like being invited to their home for dinner. If they ask you to take off your shoes, you will do so with respect.
It’s the same with email marketing, so I want to remind and remind you to always be in your best manners before you start… you are a guest in their inbox.
Now let’s talk about how to build your email marketing strategy from scratch.
Email Marketing Beginners Guide Step 1: Build Your List
Start sending emails before you do, you need people to email. So how are you starting to build your list? Start by adding a headline or form to your website and ask people to subscribe.
Then follow these tips.
Offer Incentives
Think of email addresses as a currency — you don’t give them money for free, do you? Offering incentives is the simplest way to collect email addresses.
Of course, there are many ways to do this. Some choose to give something away for free, while others only offer a newsletter or product updates.
For example, the business newsletter Morning Brew offers readers a simple advantage: fun, interesting updates every morning. Search Engine Journal uses a small form that offers daily news in the right-hand bar — it also helps users submit more valuable content by asking about topics of interest.
You can also submit a checklist, ebook, whitepaper, or any other downloadable asset. Contests and gifts are another great way to persuade people to share their email addresses.
I can’t tell you which is right or wrong for your business, but I would say it is important to have a clear purpose when asking for an address.
This is where a powerful call to action comes into play, and copywriting is very important.
Build your credibility, explain what emails are for, and keep people interested in receiving them.
Just typing “enter your email for updates” won’t get anyone excited. Instead, share the details.
You can get more people to subscribe by sharing a specific call to action or taking the advantage of providing email addresses.
Some common ways to persuade people to sign up are:
- email series
- free download
- free white papers or eBooks
- update lists such as new releases and product updates
Whatever the incentive is, make it open and attractive, and don’t be afraid to encourage it.